Principles (noun): A
fundamental truth or proposition that serves as a foundation for a system of belief.

“Prin upholds the principles and natural laws of skin structure and function"

"Action with principle; Prin is all about integrity; We are true to our values"

Personalised

One-size-fits-all skincare routines are over.

We're all different, we change, our environment and behaviour changes, so it's only natural that our products and routine should adapt to suit our lifestyle. We provide guides and frameworks, but we encourage you to follow your instincts and stay informed about all elements of your health.

Minimalism

We're knowledgeable about the science of skin.

With the understanding that skin can only absorb limited amounts of topical products, focusing on quality over quantity is where it’s at. By simplifying your routine and focusing on products that truly nourish and benefit your skin, you can save yourself time and reduce product wastage.

Informative

PRIN is an education-first brand.

As self-professed skin disciples, everything we do is backed by research and applied knowledge. We love empowering our community to dig deeper and ask why their skin behaves the way it does and how to address their concerns effectively. Our goal is to teach, not tell.

Inner Wellbeing

Our skin cells are made within.

Neglecting the process of how skin cells are made and relying solely on skincare and treatments for skin health won't give you that healthy, glowing skin, you seek - because it can't. We do skincare AND we're all about optimising the skin from within.

Meet the founder

Familiar start up story. Over 10 years ago I left my corporate life and bought a business.

I was driven to enter the skin industry because I was frustrated with how it was marketed and wanted to craft my own journey. Shortly after entering, the concept of skin health started to emerge, and this was everything. I immersed myself in all things nutrition, gut health, and lifestyle, and evolved the salon into a skin health destination. The journey was incredible.

Here’s where it gets good. With the success of my salon, it had been my goal to relocate to a centralised location, and fitout a beautiful new clinic along with a rebrand. Whilst this was all in motion, one of the skincare companies I was partnering with told me they couldn’t supply me at my new location as they had an exclusivity agreement in place with another salon. After years of embedding this brand into my business, specifically a hero product that they supplied, and knowing there were no strong alternatives available - I was in a panic. I cried. And then I got my sh*t together. I thought f*** it. I’ll make my own. And I’ll do it better.

So as it turns out, I was studying cosmetic chemistry (just to increase my skincare knowledge) and had connected with many in the industry. It also turns out that the formulation I launched with wasn’t better. It did what it needed to, but it needed tweaking. And since I’m telling all, our processes weren’t great either. Lets just say myself and my team went on a steep learning curve. We’ve since gone through several iterations of our formulation, and I am so proud of the product that you use today.

Made in Melbourne, using Australian native botanicals.

I hope you enjoy - Jazmin